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Imerys gains Government green light for Clay Country Eco-town project

16 July 2009

Imerys Minerals is delighted that the Department of Communities and Local Government (DCLG) has today announced that the project, initiated by the company, with the support of local and regional authorities and the Eden Project, to regenerate the Mid Cornwall clay area has been awarded Eco-town status.

With the backing of the Government in place, work can now get under way with our public and private sector partners and the local community on developing the details of the visionary scheme that will see the transformation of six former industrial sites in the Mid Cornwall clay area.

Work to deliver an Eco Town for Mid Cornwall will start with a detailed study of the Government's decision, with Imerys working with its partners to establish the best way of bringing forward detailed proposals on the plans, phasing and funding of the scheme.

Imerys is committed to continuing, with its partners, detailed and meaningful engagement with the local community through all future stages of the Clay Country Eco-town project and any proposals for its implementation will be subject to full consultation as part of the planning process.

Commenting on the announcement Imerys' Chief Executive Officer Gérard Buffière said: "When we launched our Clay Country Vision in April 2008 I quoted the phrase "Transform to Perform", which we use within Imerys to direct all our activities. Achieving Eco-town status is a major step forward in our vision to transform our surplus sites into assets that can deliver new life into the Mid Cornwall clay area."

The Eden Project has worked with Imerys to prepare the Clay Country Eco-town proposals. Welcoming today's announcement, Tim Smit, Chief Executive of the Eden Project, said: "The Eden Project has been involved from the beginning in the hope that this opportunity might arise and would like to pay tribute to all the partners who have worked together seamlessly. The real test is whether we can turn aspirations into a legacy for the people of the Clay Country and Cornwall. Cornwall was in at the start of the industrial revolution. Wouldn't it be great if we could be at the start of the post-industrial revolution and show what Cornwall is made of."

Ashley Shopland Imerys' UK Kaolin Operations Director said: "Today's announcement is welcome news for the clay country and signals the start of an exciting process which will bring significant economic, social and environmental benefits."

"The Government's decision is an important first step but in many ways the real work starts now, with our public and private sector partners and the wider community, to agree the detail of the proposals and how best to bring them forward."

Ends

16th July 2009

Quotes from partners

The South West RDA

The South West RDA (Regional Development Agency) has been working with Imerys, the County Council and other partners in Cornwall to help draw up the eco-town proposals as part of its role to lead the development of a low carbon economy in the South West.

Cornwall and Isles of Scilly area director Theo Leijser said: "Today's announcement is a tremendous boost for Cornwall and paves the way for the creation of an exemplar sustainable community on redundant industrial land in the heart of the county. This is a priority area for investment by the South West RDA and the European Convergence Programme and our role will focus on the creation of high value sustainable jobs that boost the local economy. Eco-town status is another example of the South West leading the transition to a low carbon economy and comes just 24 hours after our designation as the UK's first low carbon economic area."

Cornwall Council

Up until now Cornwall's Council's role in the project has been to advise Imerys on issues of affordable housing need, infrastructure requirements and opportunities to secure additional public funding. The Council has also employed consultants to carry out additional and independent public engagement and consultation.

As a result it has been working closely with Imerys on the development of their Eco-town proposal, with particular emphasis on the challenging issue of a sustainable transport strategy. The Council has also been involved in a project, led by the South West RDA, to develop the legal arrangements for joint working between the Council and Imerys that will safeguard the public investment and ensure the project is delivered with the necessary community benefits and infrastructure. This has involved the creation of a Strategic Partnership Board which the Council will be part of.

Following today's decision to grant national policy status for the Eco-town proposal, the Council will be a strategic partner in the project.

Graeme Hicks, Cabinet Member for Transport and Planning, said: "Putting Imery's proposal into National Policy shows the Government's confidence that Cornwall can deliver on the important agendas of housing, jobs and climate change. This is a fantastic opportunity to deliver much-needed housing and jobs in an environmentally friendly way.

"This pioneering project will be at the heart of the regeneration strategy for the China Clay area and will provide about 5,000 jobs and 5,500 homes. Cornwall Council, previously acting as Restormel Borough Council and Cornwall County Council, has put in a great deal of work with all of the organisations involved to come up with a proposal that will be of huge benefit to residents. There will now be more and extensive local public consultation and a lot of work to be done on all of the details before any planning applications can be made. Our immediate emphasis will now be on community engagement and ensuring the planning process gives the proposals full and proper scrutiny. We will also be working hard to ensure that ongoing development of the Eco-town proposal compliments and adds value to the Convergence Programme investment in the area."

The Eden Project

For the past 12 months the Eden Project has been working in partnership with Imerys Minerals Ltd to jointly prepare the Clay Country Eco-town submission to the Department of Communities and Local Government. The proposed development is taking place on our doorstep and many of our own team will be affected by this ambitious project. We want to help create a community for the future, one which provides affordable homes, new schools and places of work. We are giving the plan our full backing to help Imerys deliver the best result for the people of Mid Cornwall. Eden is proud to be a partner because the chance to shape our future is a rare privilege and we hope all of us who live here will see it for what it is - a chance to make a positive difference.

Tim Smit, Chief Executive of the Eden Project, said: "The opportunity to reshape our future is a massive privilege and part of the excitement in it is to explore whether the new spirit, which must take account of the tremendous challenges that the next 30 years will throw at us, can forge an alliance beyond party politics and narrow sectoral interests and deliver a partnership that is truly representing a vision shared by all.

"The Eden Project has been involved from the beginning in the hope that this opportunity might arise and would like to pay tribute to all the partners who have worked together seamlessly. The real test is whether we can turn aspirations into a legacy for the people of the Clay Country and Cornwall. Cornwall was in at the start of the industrial revolution. Wouldn't it be great if we could be at the start of the post-industrial revolution and show what Cornwall is made of."

Contact Details

Name: John Casey
Tel: 01208 77900
Email: john.casey@dca-pr.co.uk