The 2012 Olympic Games and Paralympic Games have been awarded to London. The Games represent a huge economic, regeneration, social, and sporting opportunity for the country and all of the regions.  
 
A unique opportunity for businesses of all sizes... 
 
The London 2012 Olympic Games and Paralympic Games: An opportunity for business (Adobe Acrobat Reader Document - 314.57kb) 
 
The opportunities for South West England, which is a major tourist destination in its own right, and will host the sailing events for the Games, are particularly significant. The South West RDA, in conjunction with Sport England in the South West, have been asked by LOCOG, the company charged with organising, publicising and staging the Games, to establish the right networks through which all central communication and planning can take place. 
 
Benefits include:

• Pre Games athlete preparation camps
• An increase in the number of elite sports events held across the UK in the months and years before the Games
• A UK wide Olympic football tournament
• Enhanced sporting performance for domestic athletes
• Increased funding for both elite and grassroots sport
• Business opportunities for UK Companies
• Significant UK tourism opportunities
• A boost to the development of sustainable communities
• A boost to culture, arts & science
• A massive boost for volunteering
• A boost to physical activity initiatives