The West of England Working Group for the 2012 Games will work with the South West Regional Team to create a united brand and coherent identity which will put the area on the map, both nationally and internationally, as a result of the London 2012 Olympic and Paralympic Games. 
 
The run up to the 2012 Games offers a unique opportunity to generate long term benefits for all communities, sporting and cultural organisations and for business.  
 
We possess strong public, private and voluntary sectors and have a demonstrable track record of effective partnership working which will be used to deliver a sustainable programme. 
 
Priorities for West of England:

• We will promote the value of activity at all levels, through schools programmes, volunteer opportunities and cultural festivals and seek to do what is required to improve standards of sporting performance.
• We will ensure business is in the best position to take advantage of all the available opportunities.
• We will develop an attractive portfolio drawing attention to the many attributes which make the West of England such a tremendous place to live, visit, work and do business and which offers the scope to stage major sporting, cultural and commercial events.

For more information contact: 
 
Steve Nelson 
tel: 0117 328 6250 
email: steve.nelson@uwe.ac.uk 
 
Further information: 
 
The document Get on your marks (Adobe Acrobat Reader Document - 144.22kb), from Don Foster MP, provides further information on Team West of England's plans.