Team South West has the vision, partnerships, energy and commitment that will secure substantial and lasting gains across the South West. 
 
We can reap the rewards if we cast aside traditional inhibitions, institutional boundaries and political posturing and work together - we can make the difference for our young people, athletes, communities and businesses. 
 
Through our energy, enthusiasm, excitement and extraordinary effort, Team South West will join together to ensure that a generation of people in our region will be involved and inspired by the London 2012 Olympic Games and Paralympic Games. 
 
We will reinforce our reputation nationally and internationally with our individualism, passion, pride, unstinting commitment to quality, and unrivalled care for our visitors, coupled with grace and good humour. 
 
By working together, Team South West will challenge and change perceptions. Our strategy will involve, integrate and inspire, acting as a catalyst that will secure a lasting and discernible community legacy from the London 2012 Games for the South West.