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Project Taunton

Project summary

Taunton is set to undergo a transformation over the next decade with the regeneration of 47 hectares of under-used land in the town centre. Up to £1 billion will be invested in boosting the local economy, creating new jobs as well as developing employment and leisure space. The regeneration is expected to pioneer excellence in environmental sustainability, setting challenging goals for reducing CO2 emissions. The first phase of development is Firepool – a mixed use development next to the mainline railway station.

Main messages

Taunton is a priority place for the Agency because it has the potential to drive economic growth in the M5 corridor and Somerset sub-region which sits in the very centre of the region.

The ambition is that Project Taunton will be a commercially viable zero carbon development and beacon for ‘green’ regeneration, which reflects the Agency’s own remit – to lead the development of a low carbon economy.

Taunton has been identified by the Government as a Strategically Significant City or Town (SSCT) and Growth Point – a commitment by Government to fund proposals within certain areas, which have been given this status, to deliver new housing.

Facts and figures

  • The Agency has invested more than £9.8 million including investment through the Regional Infrastructure Fund into Project Taunton and is its major funder. Other key partners include Taunton Deane Borough Council, Somerset County Council and the Environment Agency.
  • The project is estimated to cost £1 billion and is expected to generate the following:
  • 80,000m2 of new employment space
  • At least 7,000 new jobs
  • 50,000m2 of new retail and leisure facilities
  • More than 2,000 new homes in the town centre
  • Support at least 18,000 new homes across the whole of Taunton
  • Work is currently under way on the refurbishment of the Somerset County Museum, at Taunton Castle, for re-opening this summer, while Somerset County Cricket Club’s new Conference Centre, and Somerset Square – a new public square between the County Ground and the Brewhouse Theatre – have both recently been completed. Demolition and enabling works are also now under way at at Firepool.
  • It is anticipated that the project will be complete by 2015.

Case study

The aim of the project is to harness the natural assets of Taunton to transform the town into a thriving hub of cultural and economic activity. With around 50 hectares of underused land, the River Tone – a key feature for sustainable development – and its strong transport links to London and other major cities in the South West, Taunton is set to be one of the most desirable places to live in the region.

The physical regeneration has been divided into four zones:

  1. The new commercial core is currently a brownfield site which used to house the livestock market. Adjacent to the railway station and alongside the River Tone, it will include high quality office and residential developments along the riverside
  2. The cultural quarter will benefit from major improvements to existing facilities. It includes Somerset County Cricket Club, the Brewhouse Theatre & Arts Centre and the Museum. The new creative heart of Taunton will bustle with a mix of independent shops, cafes, creative workshops and apartments linked by riverside walkways and open spaces.
  3. The main retail area will benefit from a major redevelopment. A new array of shops and public spaces will help shoppers reconnect with the town centre environment and attract visitors from the surrounding areas.
  4. Tangier provides an opportunity for edge of town mixed-use development. An ideal riverside location for businesses seeking flexible managed office space and for high quality homes close to town centre shopping.

Each of the development areas will be linked by the River Tone. A fundamental part of the regeneration is to reinstate the river as a significant focus of the town, bringing new life to the riverside.

The aspiration for Project Taunton is to achieve a commercially viable net zero carbon development.

This will be clearly stated in relevant planning guidance and, where appropriate, in development agreements. It is central to the successful delivery of high quality and sustainable development in Taunton.

To ensure these aims are met, Project Taunton has set up a series of rigorous measures to check outputs and provide support to developers at all stages of the town's regeneration.

Project Taunton requires development partners to embrace and demonstrate commitment to the delivery of the key regeneration areas to an exemplary standard of sustainability. This ambition is encapsulated in the Taunton Protocol.

Conclusion

Although the project is still in its early stages, Project Taunton has demonstrated good practices in its commitment to being eco-friendly and pioneering sustainable excellence. The RDA enabled the development of the Taunton Protocol and has been responsible for managing its delivery.

St Modwen has been named as the development partner for Firepool. Despite a very difficult economic climate, contracts have been exchanged and enabling works started on site.

Website: www.projecttaunton.co.uk

Further information

Date case study written: February 2010.

Contact: South West RDA press office by email news.enquiries@southwestrda.org.uk or telephone 01392 229389.