Encouraging new enterprise and business growth will help to generate lasting productivity gains and more sustainable prosperity. 
 
The RDA will base its engagement with business on three 'market segments':

• Strategic Businesses - businesses that are strategically important to the region, key sectors or places.
• Growth Businesses - businesses that offer the greatest opportunity to unlock potential and generate low-carbon, productivity-led economic growth.
• Small and Medium-sized Enterprises (SMEs) - all business in this segment will have access to support services through Business Link.

To complement these activities, and in recognition of the increasingly global nature of the UK economy, the RDA will increase its focus on attracting and retaining foreign direct investment. 
 
The RDA will focus on key sectors: advanced engineering, ICT, marine, food and drink, tourism (where we have specific responsibility, working with South West Tourism, to lead the delivery of the region's tourism strategy Towards 2015), creative industries, environmental technologies and bio-medical. The Agency will continue to explore the needs of other high value sectors of the economy such as business and financial services. 
 
In addition, we will continue to work with UK Trade and Investment to improve the region's export performance and facilitate international collaboration between regional companies, academic institutions, trade-organisations and corresponding organisations in targeted markets.