There are about 5 million of us living in South West England altogether. And, thanks to our amazing quality of life, that number is growing all the time as we're a popular destination for people moving from other parts of Britain - and mostly from London and the South East. In fact, our population, like our economy, is growing far faster than the rest of the UK. 
 
Most people live in our vibrant cities, such as Bath, Bournemouth and Poole, Exeter, Gloucester and Bristol - incidentally, the UK's most affluent city after London. When you've had enough Michelin-starred restaurants, cinemas, theatres and department stores, however, there's plenty of natural beauty and a raft of outdoor pursuits to keep you busy every single weekend. Enjoying the outdoors is an integral part of life here, which we think must be one of the reasons why the region has the highest life expectancy for women and joint highest for men, in Britain. 
 
Our people can easily become your people. We're an open, friendly and inventive bunch united by common South West England attitudes: we're bold, believe in free-thinking, in exploring the boundaries of what's possible and in making the most of life.  
 
If that sounds like you, then South West England is the perfect home for you and your business.