The RDA will focus on key sectors: advanced engineering, ICT, marine, food and drink, tourism (where we have specific responsibility, working with South West Tourism, to lead the delivery of the region's tourism strategy Towards 2015), creative industries, environmental technologies and bio-medical. The Agency will continue to explore the needs of other high value sectors of the economy such as business and financial services. 
 
To complement these activities, and in recognition of the increasingly global nature of the UK economy, the RDA will increase its focus on attracting and retaining foreign direct investment (FDI), work with UK Trade and Investment (who continue to be co-located within the RDA) to improve the region's export performance and facilitate international collaboration between regional companies, academic institutions, trade-organisations and corresponding organisations in targeted markets.