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The Regional Economic Strategy for the South West of England was launched on the 7 April 2003 with the message: "Our Future is truly in Our Hands".
 The 10-year strategy for driving economic growth across the region has been agreed following months of extensive consultation and debate involving hundreds of organisations and businesses. Although the consultation has been led by the South West of England Regional Development Agency (South West RDA), the strategy aims to give a framework in which public, private and community bodies can plan and work towards common objectives.
Focusing on the particular needs and opportunities of the South West economy, the strategy revolves around three main objectives. These are:
- to raise business productivity, allowing them to become more competitive and therefore more profitable;
- to increase economic inclusion, so that all parts of the region - including those currently most deprived - can benefit from increased prosperity;
- to improve regional communications and partnership.
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